AEROPRESS® TRADEMARK POLICY AND RULES FOR USE
Trademarks are valuable assets of a company and proper use of trademarks clearly designating them as trademarks is important to preserve that value. Many trademarks such as “yo-yo” and “escalator” were lost to their owners and became just part of the language due to misuse.
AeroPress® is a registered trademark of AeroPress, Inc.
AeroPress, Inc. encourages the use of its trademark when used to help resell its products but insists on proper use of its trademark.
RULES FOR USE OF AeroPress TRADEMARK.
- The first use of a registered trademark in a document, advertisement, brochure, web site, or other communication piece should be marked with a small, circled, superscripted (R) as in AeroPress®.
- All uses of trademarks should have their first letter capitalized.
- Trademarks are adjectives and, as such, should modify nouns. AeroPress, as a trademark owned by AeroPress, Inc., should only modify a noun that is a product sold by AeroPress, Inc. Therefore, for example, proper use is “AeroPress coffee maker” or “AeroPress replacement parts”. It is improper, for example, to say “we sell AeroPresses”.
- A document, advertisement, brochure, web site, or other communication piece that includes the AeroPress trademark should include a footnote that reads: “AeroPress is a registered trademark of AeroPress, Inc.”