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Style Guide

An Overview of AeroPress’ Branding Assets

AeroPress strives to maintain a clear message of quality, value and friendly support for its customers. The following guidelines have been established to maintain consistency for the AeroPress brand’s visual communications for all intents and purposes.

Logo Identity and Usage

The AeroPress logo design and its variations are property of AeroPress, Inc. All rights afforded under U.S. copyright law are retained by the owner.

Correct and incorrect versions of our company name include:

AeroPress
AeroPress, Inc.
Aeropress
Aero Press
Aero Press, Inc.

Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.

Trademark Notation. Whenever using the AeroPress trademark, use the following note: “AeroPress is a registered trademark of AeroPress, Inc., Palo Alto, CA, USA.”

Distribution. Please do not redistribute without our expressed consent as files are subject to change without notice.

Right of Refusal. The owners retain the right to revoke permission and use of graphic assets for any reason.

Primary Logo Variations

AeroPress Style Guide

Secondary Logo Variations

AeroPress Secondary Logos

Color Palette

AeroPress’ palette is comprised of eight swatches, each functioning as an essential component for correctly communicating our brand’s value in print and on the web.

  • Aeropress Navy

    Used for the logo color.

    #2C3472
  • Tuscan Brown

    The primary accent color for call to actions and links.

    #A97F5F
  • Light Slate Gray

    Used for call to action button hovers and link hovers.

    #74829B
  • Dark Coffee

    Used for the body copy and headers.

    #301C14
  • Jet Black

    Used for certain backgrounds where additional contrast is needed.

    #332F30
  • Cool Rust

    Used for leads and certain backgrounds where additional contrast is needed.

    #985445
  • Isabelline Gray

    Used for certain backgrounds where additional contrast is needed.

    #EAECEF
  • Warm White

    Used as the default background color and areas of inverted text.

    #F9F8F7

Typography

Adelle Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
!@#$%^&*()_+=-\][;ʼ/.,“ʻ«|}{“:?><

Used for lead headlines.

DIN 2014

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
!@#$%^&*()_+=-\][;ʼ/.,“ʻ«|}{“:?><

Used for primary headers H1 – H6.

Libre Franklin

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
!@#$%^&*()_+=-\][;ʼ/.,“ʻ«|}{“:?><

Used for body copy, links, and CTA buttons.

Lead Headline

H1 Header

H2 Header

H3 Header

H4 Header

H5 Header
H6 Header

Body copy
Italic text
Bold text
Links